Thursday, 29 October 2009

shoddy advertising

i was going to write about the immigration bill, which passed it's third reading tonight. i'm not at all happy with it. but i did a linky love post at the hand mirror instead. so i'll leave the immigration stuff for another day.

in the meantime, here's a comment i left over at the standard, regarding bill english featuring in advertisments for channel 7:

oh, i think this was a deliberate strategy by tvnz, as it is with many advertisers. create something as controversial as possible and hopefully just over the line to draw out complaints. then sit back and enjoy the free publicity, while being totally self-righteous and innocent. even if no-one complains, people will take notice of the ad because of it’s controversial nature, and then you try harder next time to offend and draw the complaint. it’s all win for the advertiser and client. not so much for the rest of us.

i'm sure i've written about this method before on the hand mirror, particularly in relation to the way women are treated in ads. i never buy hells pizzas, simply because their advertisers deliberately use exactly this technique, and i think it's pathetic.

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